The Chainsmokers

Kuju & Ralph Creative snap up prestigious Raindance Festival Award

The Chainsmokers’ Paris.VR wins Best Branded VR Experience

The Chainsmokers’ Paris.VR has been picked as the Best Branded VR Experience at the Raindance Festival VRX Awards.

Listed by Variety as one of the world’s top ‘unmissable’ film festivals, Raindance showcases features shorts, music videos, VR films and web series by filmmakers from the UK and around the world. This year Raindance announced its inaugural VRX Awards. 

Jury members included Sean Bean (Game of Thrones, Lord of the Rings), Ewen Bremner (Trainspotting, Judge Dredd), Christopher Ecclestone (Doctor Who, 28 Days Later) and many more.

The Chainsmokers’ Paris.VR experience was created by specialist games and VR developer Kuju, along with brand experience agency Ralph Creative, as part of Sony’s ‘Lost In Music’ campaign.

The content, for the single Paris, was unveiled earlier this year at SXSW in Austin and is available exclusively for PlayStation VR in the PlayStation Store.

Viewers get to experience a live-remixed version of Paris, as they enter the mind of Drew Taggart (with the introduction filmed by the other half of The Chainsmokers, Alex Pall).

Flying through an ethereal landscape, the audio is remixed through stems from the original version and new versions of the song. Decisions viewers make along the route make major changes to the mix, whilst looking at various objects make more subtle changes to what is being heard.

The collaboration between Kuju and Ralph has since seen the two businesses partner up to create further ground-breaking AR and VR experiences for brands.

“Working with Ralph Creative on this project, we knew that we had something special with Paris.VR,” said Kuju’s Head of Studios Brynley Gibson. “We’re delighted that our work with The Chainsmokers has been recognised with this prestigious Raindance award.”

Ralph Creative’s Founder Chris Hassell added: “Over 40 VR projects were shortlisted, so to have picked up this award is a great achievement. Bring on the next bunch of awards!”

The Chainsmokers’ Paris.VR experience was also shortlisted in the VR Awards and the upcoming Immersive Perspective Awards.

Notes to Editors

About Kuju Enterprise
Kuju Enterprise makes compelling branded experiences for VR, AR and Console. They specialise in producing interactive game like experiences for PlayStation VR. Kuju Enterprise is a division of long standing games industry developers Kuju Ltd. a part of Curve Digital Entertainment.
kuju.com

About Ralph
Founded in 2005 with offices in London, NY & LA, Ralph are trusted by the world's biggest brands to create experiences that audiences love and share. Their proudest achievements include managing social for some of Netflix’s biggest shows (House Of Cards, Stranger Things, Black Mirror, Gilmore Girls) running immersive theatrical music events for Sony, launching a beer across Europe for AB InBev, hacking marketing with Mr. Robot, opening a craft beer shop in Shoreditch, creating an above the line marketing campaign for Slack and making a cartoon called Tinkershrimp & Dutch with Nickelodeon.
ralphandco.com

About the Raindance Festival
Listed by Variety as one of the world’s top 50 ‘unmissable’ film festivals, Raindance showcases features shorts, music videos, VR films and web series by filmmakers from the UK and around the world. This year Raindance announced its inaugural VRX Awards. This year saw the introduction of the Raindance VRX Awards, VRX Summit and VRX Market in the newly-established VR strand.
Raindance.org

Ralph and Kuju Enterprise create ground-breaking PlayStation VR music experience for Sony and The Chainsmokers

Leading brand experience agency collaborates with VR content specialist on new Sony campaign ‘Lost In Music’

Brand experience agency Ralph Creative has teamed up with Kuju Enterprise, a full service Virtual Reality (VR) content specialist, to create a groundbreaking music remix experience for Grammy Award winning duo The Chainsmokers.

The experience, for the single Paris, was unveiled last month at SXSW in Austin and is now available exclusively for PlayStation VR in the PlayStation Store. It has initially been released in the US (http://bit.ly/2qq5jOA), with a global roll-out to follow shortly.

Viewers get to experience a live-remixed version of Paris, as they enter the mind of Drew Taggart (with the introduction filmed by the other half of The Chainsmokers Alex Pall). Flying through an ethereal landscape the audio is remixed through stems from the original version and remix versions of the song. Decisions along the route make major changes to the mix whilst looking at various objects make more subtle changes to what is being heard.

The Chainsmoker’s Paris.VR is part of Sony’s new brand campaign ‘Lost In Music’ which is about creating new musical experiences by bringing together Sony’s technology with the hottest Sony Music artists. Ralph led the creative and production across the entire campaign.

Chris Hassell, founder of Ralph said: “We are having a great time working across this entire project. Paris.VR is a great virtual representation of what we have been trying to do across video content and our immersive musical theatre events - bringing new ways of interacting with music and artists. Having it released on the PlayStation Store is yet more icing on the cake.”

Kuju’s head of studios Brynley Gibson added: “Innovating and confounding expectations of a music video using Virtual Reality has been a fantastic creative journey. Collaborating with Ralph on this project and bringing our knowledge of making branded experiences together has resulted in a unique slice of VR that we are all very proud of.”

Chris Hassell and Brynley Gibson are both available for interview.

ENDS

Notes to editors

About Ralph
Ralph makes branded experiences that people genuinely love and want to share. They are based in London, New York and Los Angeles with their clients including Sony Corportation, Sony Music, Sony Pictures (we like Sony), Netflix, Warner Bros, Nickelodeon and AB InBev.
ralphandco.com

About Kuju Enterprise
Kuju Enterprise makes compelling branded experiences for VR, AR and Console. They specialise in producing interactive game like experiences for PlayStation VR. Kuju Enterprise is a division of long standing games industry developers Kuju Ltd. a part of Curve Digital Entertainment.
kuju.com

Media Contacts

Lisa Carter – Mimram Media
Lisa.carter@mimrammedia.com
07970 164201

Chris Hassell – Ralph Creative
chris@ralphandco.com

Brynley Gibson – Kuju Enterprise
Brynley.gibson@curve-digital.com