Kuju

Ralph and Kuju partner to create ground-breaking VT & AR experiences for brands

Leading brand experience agency joins forces with VR content specialist to bring a wealth of creative and game experience together

Brand experience agency Ralph Creative and Kuju, a full service Virtual Reality (VR) and Augmented Reality (AR) content specialist, have teamed up to offer a one-stop-shop for creating groundbreaking VR and AR experiences across any platform.

The announcement follows their earlier co-production of a music remix experience for Grammy Award winning duo The Chainsmokers and Sony Music. The experience, for the single Paris, was unveiled at SXSW in Austin to great applause.

“We are thrilled to be announcing this partnership today,” said Kuju’s Head of Studios Brynley Gibson. “When Ralph first approached us about a collaboration on The Chainsmokers’ VR experience it seemed a great fit: our interactive entertainment background in music and VR, alongside their impressive expertise in brands. We found in Ralph kindred spirits with a passion for creating cool innovative projects and we’re looking forward to showing the world what we will come up with next.”

Chris Hassell, Founder of Ralph added: “Working with Kuju is hugely exciting. We knew we wanted to find a partner that had true game development experience but never thought we’d find someone with such a pedigree, with many years of VR experience across many platforms. Based on the success and positive feedback of Paris.VR on the PlayStation Store, we are looking forward to having a lot of fun and doing more groundbreaking work with them in the future for new and existing clients.”

Brynley Gibson and Chris Hassell are both available for interview.

Kuju recently appointed games industry veteran Mick Morris as Business Development Director.

Notes to Editors

About Kuju
Kuju makes compelling games & branded experiences for VR, AR and Console platforms. With 20 years of experience and over 125 titles to its name, Kuju is one of the UK’s longest serving ‘work for hire’ developers. Based in London and Brighton it has produced titles for some of the world’s biggest publishers including Sony, Nintendo, Microsoft, Activision, Disney and Ubisoft. Alongside developing original concepts such as the long running Art Academy series, the company has been entrusted with developing globally recognised IP from the worlds of Film, TV and Games. These titles include brands such as The Lord of the Rings, Marvel, The Voice, Zumba and Guitar Hero.
Kuju.com

About Ralph Creative
Founded in 2005 with offices in London, NYC & LA, Ralph is trusted by the world's biggest brands to create experiences that audiences love and share. Its proudest achievements include managing social campaigns for some of Netflix’s biggest shows (House Of Cards, Stranger Things, Black Mirror, Gilmore Girls) running immersive theatrical music events for Sony, launching a beer across Europe for AB InBev, hacking marketing with Mr. Robot, opening a craft beer shop in Shoreditch, creating an above-the-line marketing campaign for Slack and making a cartoon called Tinkershrimp & Dutch with Nickelodeon.
Ralphandco.com

Media Contacts
Lisa Carter – Mimram Media
Lisa.carter@mimrammedia.com
07970 164201

Chris Hassell – Ralph Creative
chris@ralphandco.com

Mick Morris – Kuju
Mick.morris@kuju.com

Brynley Gibson – Kuju
Brynley.gibson@curve-digital.com

Ralph and Kuju Enterprise create ground-breaking PlayStation VR music experience for Sony and The Chainsmokers

Leading brand experience agency collaborates with VR content specialist on new Sony campaign ‘Lost In Music’

Brand experience agency Ralph Creative has teamed up with Kuju Enterprise, a full service Virtual Reality (VR) content specialist, to create a groundbreaking music remix experience for Grammy Award winning duo The Chainsmokers.

The experience, for the single Paris, was unveiled last month at SXSW in Austin and is now available exclusively for PlayStation VR in the PlayStation Store. It has initially been released in the US (http://bit.ly/2qq5jOA), with a global roll-out to follow shortly.

Viewers get to experience a live-remixed version of Paris, as they enter the mind of Drew Taggart (with the introduction filmed by the other half of The Chainsmokers Alex Pall). Flying through an ethereal landscape the audio is remixed through stems from the original version and remix versions of the song. Decisions along the route make major changes to the mix whilst looking at various objects make more subtle changes to what is being heard.

The Chainsmoker’s Paris.VR is part of Sony’s new brand campaign ‘Lost In Music’ which is about creating new musical experiences by bringing together Sony’s technology with the hottest Sony Music artists. Ralph led the creative and production across the entire campaign.

Chris Hassell, founder of Ralph said: “We are having a great time working across this entire project. Paris.VR is a great virtual representation of what we have been trying to do across video content and our immersive musical theatre events - bringing new ways of interacting with music and artists. Having it released on the PlayStation Store is yet more icing on the cake.”

Kuju’s head of studios Brynley Gibson added: “Innovating and confounding expectations of a music video using Virtual Reality has been a fantastic creative journey. Collaborating with Ralph on this project and bringing our knowledge of making branded experiences together has resulted in a unique slice of VR that we are all very proud of.”

Chris Hassell and Brynley Gibson are both available for interview.

ENDS

Notes to editors

About Ralph
Ralph makes branded experiences that people genuinely love and want to share. They are based in London, New York and Los Angeles with their clients including Sony Corportation, Sony Music, Sony Pictures (we like Sony), Netflix, Warner Bros, Nickelodeon and AB InBev.
ralphandco.com

About Kuju Enterprise
Kuju Enterprise makes compelling branded experiences for VR, AR and Console. They specialise in producing interactive game like experiences for PlayStation VR. Kuju Enterprise is a division of long standing games industry developers Kuju Ltd. a part of Curve Digital Entertainment.
kuju.com

Media Contacts

Lisa Carter – Mimram Media
Lisa.carter@mimrammedia.com
07970 164201

Chris Hassell – Ralph Creative
chris@ralphandco.com

Brynley Gibson – Kuju Enterprise
Brynley.gibson@curve-digital.com