The Chainsmokers’ Paris.VR wins Best Branded VR Experience
The Chainsmokers’ Paris.VR has been picked as the Best Branded VR Experience at the Raindance Festival VRX Awards.
Listed by Variety as one of the world’s top ‘unmissable’ film festivals, Raindance showcases features shorts, music videos, VR films and web series by filmmakers from the UK and around the world. This year Raindance announced its inaugural VRX Awards.
Jury members included Sean Bean (Game of Thrones, Lord of the Rings), Ewen Bremner (Trainspotting, Judge Dredd), Christopher Ecclestone (Doctor Who, 28 Days Later) and many more.
The Chainsmokers’ Paris.VR experience was created by specialist games and VR developer Kuju, along with brand experience agency Ralph Creative, as part of Sony’s ‘Lost In Music’ campaign.
The content, for the single Paris, was unveiled earlier this year at SXSW in Austin and is available exclusively for PlayStation VR in the PlayStation Store.
Viewers get to experience a live-remixed version of Paris, as they enter the mind of Drew Taggart (with the introduction filmed by the other half of The Chainsmokers, Alex Pall).
Flying through an ethereal landscape, the audio is remixed through stems from the original version and new versions of the song. Decisions viewers make along the route make major changes to the mix, whilst looking at various objects make more subtle changes to what is being heard.
The collaboration between Kuju and Ralph has since seen the two businesses partner up to create further ground-breaking AR and VR experiences for brands.
“Working with Ralph Creative on this project, we knew that we had something special with Paris.VR,” said Kuju’s Head of Studios Brynley Gibson. “We’re delighted that our work with The Chainsmokers has been recognised with this prestigious Raindance award.”
Ralph Creative’s Founder Chris Hassell added: “Over 40 VR projects were shortlisted, so to have picked up this award is a great achievement. Bring on the next bunch of awards!”
The Chainsmokers’ Paris.VR experience was also shortlisted in the VR Awards and the upcoming Immersive Perspective Awards.
Notes to Editors
About Kuju Enterprise
Kuju Enterprise makes compelling branded experiences for VR, AR and Console. They specialise in producing interactive game like experiences for PlayStation VR. Kuju Enterprise is a division of long standing games industry developers Kuju Ltd. a part of Curve Digital Entertainment.
Founded in 2005 with offices in London, NY & LA, Ralph are trusted by the world's biggest brands to create experiences that audiences love and share. Their proudest achievements include managing social for some of Netflix’s biggest shows (House Of Cards, Stranger Things, Black Mirror, Gilmore Girls) running immersive theatrical music events for Sony, launching a beer across Europe for AB InBev, hacking marketing with Mr. Robot, opening a craft beer shop in Shoreditch, creating an above the line marketing campaign for Slack and making a cartoon called Tinkershrimp & Dutch with Nickelodeon.
About the Raindance Festival
Listed by Variety as one of the world’s top 50 ‘unmissable’ film festivals, Raindance showcases features shorts, music videos, VR films and web series by filmmakers from the UK and around the world. This year Raindance announced its inaugural VRX Awards. This year saw the introduction of the Raindance VRX Awards, VRX Summit and VRX Market in the newly-established VR strand.