Leading brand experience agency collaborates with VR content specialist on new Sony campaign ‘Lost In Music’
Brand experience agency Ralph Creative has teamed up with Kuju Enterprise, a full service Virtual Reality (VR) content specialist, to create a groundbreaking music remix experience for Grammy Award winning duo The Chainsmokers.
The experience, for the single Paris, was unveiled last month at SXSW in Austin and is now available exclusively for PlayStation VR in the PlayStation Store. It has initially been released in the US (http://bit.ly/2qq5jOA), with a global roll-out to follow shortly.
Viewers get to experience a live-remixed version of Paris, as they enter the mind of Drew Taggart (with the introduction filmed by the other half of The Chainsmokers Alex Pall). Flying through an ethereal landscape the audio is remixed through stems from the original version and remix versions of the song. Decisions along the route make major changes to the mix whilst looking at various objects make more subtle changes to what is being heard.
The Chainsmoker’s Paris.VR is part of Sony’s new brand campaign ‘Lost In Music’ which is about creating new musical experiences by bringing together Sony’s technology with the hottest Sony Music artists. Ralph led the creative and production across the entire campaign.
Chris Hassell, founder of Ralph said: “We are having a great time working across this entire project. Paris.VR is a great virtual representation of what we have been trying to do across video content and our immersive musical theatre events - bringing new ways of interacting with music and artists. Having it released on the PlayStation Store is yet more icing on the cake.”
Kuju’s head of studios Brynley Gibson added: “Innovating and confounding expectations of a music video using Virtual Reality has been a fantastic creative journey. Collaborating with Ralph on this project and bringing our knowledge of making branded experiences together has resulted in a unique slice of VR that we are all very proud of.”
Chris Hassell and Brynley Gibson are both available for interview.
Notes to editors
Ralph makes branded experiences that people genuinely love and want to share. They are based in London, New York and Los Angeles with their clients including Sony Corportation, Sony Music, Sony Pictures (we like Sony), Netflix, Warner Bros, Nickelodeon and AB InBev.
About Kuju Enterprise
Kuju Enterprise makes compelling branded experiences for VR, AR and Console. They specialise in producing interactive game like experiences for PlayStation VR. Kuju Enterprise is a division of long standing games industry developers Kuju Ltd. a part of Curve Digital Entertainment.
Lisa Carter – Mimram Media
Chris Hassell – Ralph Creative
Brynley Gibson – Kuju Enterprise